MICHAEL FRIEDMAN, DIRECTOR OF MARKETING AND CHANNEL SALES
Michael Friedman is the Director of Marketing and Channel Sales, with responsibility for the company’s Marketing, Communications and Lead Generation groups. Friedman works with CEO Greg Raiff to develop the company’s organic growth strategy and oversees the execution of that strategy. He also helps define the company’s culture, messaging and branding strategies.
In 2013, Friedman led PJS’ brand refresh, developed the company’s inside sales team and created and manages the organization’s new sales training program. More recently, was a leading member of the group that developed PJS’ Jet Card Membership Program and was responsible for rolling out that program.
Friedman joined PJS in 2012 and has a diverse marketing background. Prior to joining the company, Friedman worked in market research. He earned a BA from Johns Hopkins and an MBA from George Washington University.